Brand Labour: Communicating Our Timeless Values in the Brave New World of 2020
Red Shift's second report; "Brand Labour: Communicating Our Timeless Values in the Brave New World of 2020" will argue that Labour needs a ‘red rose’ moment. Our traditional values must remain rock solid. But we need a new story – and a new brand – to communicate just how our values will help Britain’s families win the fast and furious change reshaping the world around us.
Crucially, that we must communicate, not just what we're against, but what we're for.
This report will be launched on Monday 11th January in Parliament.